Annotation:
The article titled A Model for Predicting Computer Experience from Attitudes Towards Computers by Denise Potosky and Philip Bobko is an in depth analysis on peoples use of computers from a psychological stand point. The article is about how people develop miss conceptions of computer usage. And those misconceptions can detour people away from gaining computer knowledge. The author also focuses on locus of control. A social psychology term meaning that if you have high level of locus control you believe you control your own fait and a low level means it comes from outside events. This directly correlates to computers and people because people may stay away from computers if they have low locus control just because they have never been exposed to them. The author questions where do the attitudes come from and can they be used to predict varying levels of computer experience. The article was written in 2001 and was done here in the United States at the University of Pennsylvania.
The assumptions that the article relies upon are: Does computer usage and knowledge depend on your locus of control. Another assumption: Is there is a direct relationship between people’s beliefs of computers and their attitudes towards computers.
Article and Source:
The commercial done by Microsoft is used to give people confidence in using a computer. Microsoft’s uses their commercial to appeal to people who are not comfortable with technology. They do this by having a little girl effortlessly use their operating system. The article A Model for Predicting Computer Experience from Attitudes Towards Computers by Denise Potosky and Philip Bobko studies the reasons why some people shy away from computers and their misconception about them. This article works with the commercial because it allows the analysis of why there are people not using computers in the age of high technology. And also why people think technology is harder than it is, hence why Microsoft is trying to display an easy operating system. And these explanations come from an interesting social psychological stand point.
Other Sources:
-Marketing Strategies in Commercials and Advertising
-Stereotypes in Technology: Who uses it, who uses it that you wouldn’t expect to use it
Interaction:
Microsoft uses this commercial to show how easy their operating system is. They market this idea by having a cute little girl effortlessly and comfortably use a computer. They do this because Microsoft has the conception that people deter away from computers because their difficult to operate. The article chosen explains why people deter away from computers from a social psychological stand point.
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