New York Times Article on Child Advertising

Annotation

My first annotation is an article from The New York Times newspaper titled A Fine Line When Ads and Children Mix. The article discusses the continued bombardment of advertising children through magazines, TV ads and fast food restaurants. The article continues to explain government programs that restrict marketers from advertising to children. Several quotes are used from marketers and governments agents throughout the whole article; like this quote from Alyson Dias, director for marketing communications at Duncan Enterprise, who explains the government’s current restrictions “We don’t want to deceive anyone.” “They’re just asking for more clarity and more disclosure than ever before, and if that’s what’s needed to advertise to the tween and under-13 crowd, then that’s fine — we’ll do it.” The article later presents alternate arguments connected with the articles subject of children advertising. The article ends by stating with a quote that “The cow’s out of the barn.” for advertising companies.

The pitch is that the article wants you to believe that marketers are advertising to children to deceive them into buying their products without them knowing any better. With many quotes to support this pitch it’s easy to be convinced. The moment the article takes place and focus on is the present. The complaint is that marketers are not controlling what are exposed to children and that the companies will find different ways to reach children despite the government’s involvement. Some assumptions the article makes is that all children read the magazines they include in the article and that all children have access to a TV. Although studies should children today watch more TV that past generations it still doesn’t justice this assumption. And the assumption that children pay attention to the ads in magazines is also misleading to the readers.
This annotation supports my primary source by giving raw evidence to support my claims. In the article are quotes from well known marketers and government agents to support my analytical claims thus making them claims and not opinions. The quotes from the article can also be directly inserted into my paper to instantly give me credit to my clams. The quotes I use can be researched giving them even more creditability. Also, since the article is from a newspaper and the press is sworn to report the truth, hopefully, can make it an even better source.

Cited Information

Clifford, Stephanie. “A Fine Line When Ads and Children Mix.”NyTimes. The New York Times. 14 February 2010. Web. 17 April 2011.
Link: http://www.nytimes.com/2010/02/15/business/media/15kids.html?pagewanted=1&_r=1