Sunday, April 3, 2011

Primary sources-- 1999 mcdonalds ad

In this commercial ad created by McDonald’s, they are advertising their new kids meal to parents. The ad has the focus question of “ what do kids want to be when they grow up?” Then the ad throws out some different types of professions that possibly interest kids. The ad shows some kids having fun playing outside, and having an overall good time. The purpose of the ad is to advertise their new toy products included in their kids meal that are related to some desirable careers. But since it is nearly impossible to give these kids their desired job in the future, it explains to the parents that kids can still have fun being kids by playing with toys related to their dream jobs for now. This ad does not even advertise any food in the kid’s meal, and the goal of the ad is to show parents that McDonald’s cares about your children’s dreams, and their kids meal provides a way for your children to enjoy being kids.

http://www.youtube.com/watch?v=W45zp-MnOxY

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