This picture is for an advertisement against secondhand smoke. Its specifically targets smokers with children and plays on their fears to protect their children. The slogan "Children of parents who smoke, get to heaven earlier" sums up the ads purpose perfectly. Even if the parents who smoke don't believe in a heaven/hell, the parent's desire to protect their children still is overrides their beliefs. The actual girl in the picture looks dependently up at what you except to be her parent. The parent blows a smoke ring around her head to represent a halo playing more on the heaven statement in the slogan. (Source: Child Health Foundation)
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