Hornik, Robert. Ariel Chernin. “Parental Monitoring and Adolescent Initiation of Marijuana Use: The Predictive Utility of Parent and Child Reports of Monitoring.”Conference Papers -- International Communication Association (2006): 1-19. Academic Search Complete. Web. 17 Apr. 2011.
Marissa Mittelman
Robert Hornik and Ariel Chernin did a study about drug usage in adolescents. The article shows that multiple studies have been done to determine the relationship between how often a parent monitor’s their child’s actions and the use of drugs among these children. Hornik and Chernin are trying to get across the point that the more a parent knows about what their child is doing at all times, the less likely it is for their child to use drugs. In this article, a concern is raised that the perception of parents monitoring their children depends on whether it is from the parents or the child’s perspective. This piece was written recently, and studies the demographics of the children as well as their parent’s monitoring. It used mostly white subjects, however also African American, Latino, and other subjects were used with their race taken into account for the results. The article relies on the assumption that adolescents and parents are honest when answering the questions to these surveys. Also, it relies on the assumptions that drug use is directly related to how often their parent monitors their activity. It does not take into account the effectiveness of whether or not the parents use drugs.
Part 2:
This source enhances my primary source analysis because it gives a good background to the social context of the commercial. My secondary source shows that parental supervision is a way to prevent childhood drug use. Also, the secondary source gives a rough estimate of the common use of marijuana among adolescents. This information could be helpful in understanding both the importance and effectiveness of this commercial. Considering the fact that there are no adults present in the primary source, the commercial, the secondary source may provide a good background for a way to enhance the commercial.
2 additional sources:
http://web.ebscohost.com/ehost/detail?vid=3&hid=21&sid=3a6e0e69-44bd-4045-af73-f0949412f612%40sessionmgr13&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=36957071
This is an article about the effectiveness of drug ad campaigns, and specifically how teens and youth react to and are affected by them.
http://web.ebscohost.com/ehost/detail?vid=5&hid=21&sid=3a6e0e69-44bd-4045-af73-f0949412f612%40sessionmgr13&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=9403210895
This is an article that discusses how PSA’s are important. Specifically, it uses the Anti-Drug company that my primary source was produced by as an example of a successful campaign.
My sources all have to do with drug-usage among adolescents and how to prevent it. The first secondary source finds a different solution to the problem than a PSA, which is what the primary source was. The last two sources go along with the commercial, and agree that it is a successful tool.
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