Monday, April 25, 2011

Annotation 2.0

Works Cited:
Clopton, Kerri, and Katheryn East. "“Are There Other Kids Like Me?” Children With a Parent in Prison." Early Childhood Education Journal 36.2 (2008): 195-198. Academic Search Complete. EBSCO. Web. 18 Apr. 2011.

Annotation

This article was written by Kerri Clopton, an affiliate of the University of Iowa, and Katheryn East. I believe that the focus of this article is on what educators need to understand while dealing with and working with a child who has a parent in prison. The pitch of this article means the reader, normally an early childhood educator, to understand that children with parents in prison need circumstantial educational thought. This article goes through the issues related to parental incarceration to potentially ward off any confrontation or other issues between an educator and the subject child. The article uses references from many fairly recent scholarly works and one children's book. The article does well to not make assumptions and makes it clear that educators should also not make any assumptions either. I think the one and only assumption that the text uses is the inevitability of issues related to children with incarcerated parents. I feel that while there is a strong possibility of these issues arising due to the experience, it is not inevitable.

Much of my secondary source has quantitative information that is related to my primary source. I plan on encompassing the quantitative information on children with parents in prison as evidence to support the claims I am making in my primary source analysis. While my secondary source is mostly generated toward educators, I believe it is possible to tie the evidence in the secondary source to support my thesis and ideas in my primary source analysis. Both of my research questions could also possibly be answered with evidence by tying information and behavior of children with parents in prison from my secondary source. My main focus of using this article is to pull the quantitative data such as percentages and children’s behavior from my secondary source to again support the claims that I am making about the lyrics of my song.


Thursday, April 21, 2011

Pandey, Anjali. " "Scatterbrained apes" and "mangy fools": Lexicalizations of ideology in

Children’s animated movies.." Simile 1.3 (2001): n. pag. Web. 18 Apr 2011.

.

Overview

All though the article by Anjali Pandey wasn’t very straight forward, I believe I got the basic gist of it. I believe this article talked about how different dialects of English are used in animated kid’s movies. What the author is worried about is the fact that children’s animated films cause people to be prejudice towards certain types of English dialect. For the authors moment, Anjali Pandey gave historical context by explaining old movies where her point had been made in. One example she gave was The Lion King were the voice of all the hyenas had African-American dialects.

Assumptions

The author relies on the assumption that all animated films use different dialects in derogatory ways. Not all animated movies do this. In fact, in some animated movies, where African-Americans play the role of a character, they speak in a manner that would be able to be used to tell the color of their skin. In my topic, the main point of this article can be seen. The babies in the trailer do not speak in the same dialect as the announcer for the trailer.

Cooper, Jim. "Nickelodeon's Rugrats Crawl into print.." 8.11 (1998): 5. Web. 21 Apr

2011.

ccc4-40d8-86f1-274f36415e77%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=413732>.

Mr. Coopers article, Nickelodeon’s Rugrats Crawl into print, was about the creators of The Rugrats deciding to put The Rugrats into magazines and newspapers. Their idea behind this was to let the Rugrats appeal to more mature audiences, and to reach out to their adult fans.

This article ties in very well with my primary source. In my primary source I explained how The Rugrats Movie commercial was appealing to both adults and children. The creators of The Rugrats decided to release these comic strips in April of 1998, then about six months later the creators of The Rugrats came out with The Rugrats Movie. It comes as no surprise that the creators of the show would make a comic strip to appeal to adults before they made a major motion picture out of the show. The comic strips were used to get adults more interested in the Rugrats, that way when the movie came out more adult viewers would be interested in watching the movie.

A common ground that my two secondary sources seem to hit is that there are different ways to communicate to an audience. My first article discusses how certain dialects of the English language are used in animated movies. Although using comic strips to appeal to adults isn’t using a different dialect to communicate to adults, it does show the use of a different medium to communicate with adults.

Marissa Mittelman Annotation Part Deux

Hornik, Robert. Ariel Chernin. “Parental Monitoring and Adolescent Initiation of Marijuana Use: The Predictive Utility of Parent and Child Reports of Monitoring.”Conference Papers -- International Communication Association (2006): 1-19. Academic Search Complete. Web. 17 Apr. 2011.

Marissa Mittelman

Robert Hornik and Ariel Chernin did a study about drug usage in adolescents. The article shows that multiple studies have been done to determine the relationship between how often a parent monitor’s their child’s actions and the use of drugs among these children. Hornik and Chernin are trying to get across the point that the more a parent knows about what their child is doing at all times, the less likely it is for their child to use drugs. In this article, a concern is raised that the perception of parents monitoring their children depends on whether it is from the parents or the child’s perspective. This piece was written recently, and studies the demographics of the children as well as their parent’s monitoring. It used mostly white subjects, however also African American, Latino, and other subjects were used with their race taken into account for the results. The article relies on the assumption that adolescents and parents are honest when answering the questions to these surveys. Also, it relies on the assumptions that drug use is directly related to how often their parent monitors their activity. It does not take into account the effectiveness of whether or not the parents use drugs.
Part 2:
This source enhances my primary source analysis because it gives a good background to the social context of the commercial. My secondary source shows that parental supervision is a way to prevent childhood drug use. Also, the secondary source gives a rough estimate of the common use of marijuana among adolescents. This information could be helpful in understanding both the importance and effectiveness of this commercial. Considering the fact that there are no adults present in the primary source, the commercial, the secondary source may provide a good background for a way to enhance the commercial.

2 additional sources:
http://web.ebscohost.com/ehost/detail?vid=3&hid=21&sid=3a6e0e69-44bd-4045-af73-f0949412f612%40sessionmgr13&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=36957071
This is an article about the effectiveness of drug ad campaigns, and specifically how teens and youth react to and are affected by them.

http://web.ebscohost.com/ehost/detail?vid=5&hid=21&sid=3a6e0e69-44bd-4045-af73-f0949412f612%40sessionmgr13&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=9403210895
This is an article that discusses how PSA’s are important. Specifically, it uses the Anti-Drug company that my primary source was produced by as an example of a successful campaign.

My sources all have to do with drug-usage among adolescents and how to prevent it. The first secondary source finds a different solution to the problem than a PSA, which is what the primary source was. The last two sources go along with the commercial, and agree that it is a successful tool.

Secondary Source Annotations JPG

The article “Food Marketing and Childhood Obesity – A Matter of Policy” by Marion Nestle, Ph.D., M.P.H. announces the very real problem America has with childhood obesity. It goes on to say that the marketing, set up by the major corporations, towards children is a huge part of why children crave fast food. Millions of dollars is spent each year to target exactly what the children want. The article even makes that statement that some campaigns shoot to persuade children that they more about what they are “supposed to” eat than their parents do. Also in the article it says that the Institute Of Medicine (IOM) is trying to implement newer, stricter rules on the corporations making advertisements geared towards children. The pitch would be that this article wants its readers to believe that childhood obesity is at an all time high and the different measures that are being put into practice on preventing it. The complaint would be that the article is reacting to the lack of response America has had on its childhood obesity. The moment is modern day America and the problems it has with childhood obesity over other countries. One assumption the article relies on is that children today actually decide what they want to eat and not what their parents tell them to. Another assumption made in this article is that by schools putting out healthier meals, parents and health care providers will have an easier time trying to get children to be healthier.
Step 1:
The article “Food Marketing and Childhood Obesity – A Matter of Policy” by Marion Nestle Ph.D., M.P.H, contributes to the childhood obesity ad because it backs up the fact that fast food corporations actually market themselves towards children. In return, that makes children more inclined to become obese because they think that crave fast food or actually need it. The article by Marion Nestle Ph.D., M.P.H, uses a study done by the Institute of Medicine which breaks down the reasons why children are so susceptible to the marketing of big fast food corporations. It also describes that ever since the fast food corporations have spent more money into marketing themselves to children, the percentage of obese children across the country have actually gotten larger. In this very same study it was also proven that as children get older their obesity worsens. It also goes on to say that children, who are obese for a prolonged period of time actually suffer from many different types of health problems including type 2 diabetes and heart disease.
Step 2:
One additional source that might answer my question about how fast food corporations are sticking up for themselves to make fast food actually healthy would be the new advertisements showing the healthy additions fast food companies have included on their menu. Another source that could answer how parents can help their children live a healthier lifestyle so they don’t suffer from obesity could be the commercials that Playstation and Wii have advertised that show children playing video games that actually make them get off the couch and start moving around to play their games.
Step 3:
The article on childhood obesity and the advertisement showing the healthy food that fast food companies have included both help answer the question from my primary source analysis “How are fast food corporations sticking up for themselves and actually making healthy food?” The article and the fast food advertisement prove this in different ways. The article answers the question by providing factual proof, where as the ad shows the healthy food on the menu as proof.

Ethan Annotation

“Young Forever.” Jay-Z.
YouTube. 2009.Web. 19 April 2011.

The music video “forever young” as preformed by Jay-Z is an excellent example of childhood innocence and purity portrayed in mainstream society today. The video released at the end of 2009 is a spinoff of the Alpaville original, and falls into line with my claims on childhood representation. The Music video is substantial in my argument in the way it represents the behavior typically associated with childhood. The video enhances my analysis by portraying the kids as innocent, and shows childhood as a purer time in one’s life. Lyrically this source ties in with the fact that it places the same implications on childhood and draws similar connections about the intention of the piece.

Some other possible source could possibly be a slogan or ad. The advertisements should be using this innocence in some way to market a particular product, for example the battery advertisement. This source could portray innocence in an unconventional way as to catch the eye of parents or just use the natural sympathetic attitude toward children to attract and grab ones attention. Children are commonly used in advertisements as a marketing tool, these representations differ in most instances but the innocence aspect appears to be a reoccurring factor. Another possible source could be a children’s book. The book would have to clearly show this reoccurring representation simply through its content. The vocabulary, setting, and simplistic morals are all directed toward children. By simply being a children’s book would demonstrate this idea we adults have about children.

The sources commented on above all have something major in common, and that is their ability to convey some message in regards to this purity or innocence I have mentioned before. These connections allow these sources to communicate a general message about childhood representation in mainstream media. The sources share a similar perspective on childhood behavior. Both sources portray children being carefree and simple minded. The sources give the impression that children don’t suffer from our problems, but that they are pure and the least corrupt, once again demonstrating this innocence aspect in children.

Wednesday, April 20, 2011

Annotations

Ong, Elisa K., and Stanton A. Glantz. "Science Direct." Tobacco Industry Efforts Subverting International Agency for Research on Cancer's Second-hand Smoke Study.
The Lancet, 3 May 2000.Web. 18 Apr. 2011.

According to Elisa and Stanton, second hand smoke is one of the most dangerous threats to the tobacco industry. This is lead of the fact that it has been linked to causing several diseases, such as lung cancer and others. In the United State there is legislation for clean air, but there is not one yet in Europe. The International Agency for Research on Cancer (IARC) in Europe, showed that the risk of non-smokers getting cancer have gone up by more than 15 percent from the last study. Tobacco industries, after realizing the harm this could cause to their companies, are attempting to cut their researching fund, so their companies won’t get hurt. They assume that when people see these results the country will pose stronger restrictions on tobacco and therefore there industry will begin to decease. The tobacco companies are now conducting their own research to eliminate any final conclusions on having lung cancer connected to second hand smoke.

The poster done by CONAC makes others aware of the effect that second hand smoke has on today’s children. By trying to limit the IARC from promoting the damages of second- hand smoking can cause, we are creating a less healthy atmosphere and environment to live in. Second hand smoke in children can lead to them later developing lung cancer, which in the long run it can lead to death. When tobacco companies are hiding the affect of second hand smoke, they are trying to protect their profits and not the well being of their customers. They are more concerned with their money and making profit then the outcome of their buyers.


Step 2:
Smoking companies advertising to buyers/Cancer research companies advertising with second-hand smoking leading to cancer

In the relationship between smoker parents and their child, differ from that of a non smoker parents.

The physical affects second hand smoking has on the body

Why is a little boy chosen to be the center focus

What do companies against second hand smoke do to show their view

Step 3:
CONAC uses this advertisement to show what will happen to children who are affected
by second hand smoke. They use the little boy suffocating shows that smoking isn’t just affecting the smoker but also those around the smoke. The article explains how tobacco companies are trying to hide the research of the affects of second hand smoke to their buyers and the industries.

Secondary Source Annotation

“The filmmakers behind Disney's upcoming fantasy film Bridge to Terabithia disavowed any connection with the movie's ad campaign, which they told SCI FI Wire was deliberately misleading. The ads show a boy and girl entering a fantasy world; the scene actually takes place at the end of the movie……"We don't really think that it's an appropriate way of selling the movie, but they're convinced that that's the way to get kids interested, and hopefully they will be positively surprised. If they are anticipating a Harry Potter movie, then we are in trouble. It is not a Harry Potter kind of a movie." ” Mike Szymanski, “Terabithia Ads Mislead?”,http://www.scifi.com, 12:00 AM, 07-FEBRUARY-07. I think the main assumption that this context rely on is that why the trailer is in discord with movie is because the film company is trying to convince audiences, who have not read the book, this is a magical movie like Harry Potter which is about magical world nearly have nothing related with this movie, to lure them to buy tickets watching movie.At first I think the trailer is making non-sense but after reading the comment I realize why film company trying to do this because even though only fantasy creatures or magical world was introduced in the ads but those things are the reflection of the real life and film makers want to attract people to watch the movie and then find out the connection between those two things. After watching the movie, audiences will realize that this is not a magical type movie but a movie about real life. Actually I have another question that why Jesse have four sisters and no brothers? “Jess is a young man besieged by females (four sisters), and when he is forced to suffer such indignities as wearing hand-me-down pink-striped sneakers to school, the only support he gets from his stern father (Robert Patrick) is a barky order to do his chores.” By Ann Hornaday, 'Bridge': Crossing Into The Heart of Childhood, http://www.washingtonpost.com, Friday, February 16, 2007. Because Jesse has four sisters and no brothers, and also two of them are older than him. So when his mother pass him sneakers that he has no choice but only girl`s type because he has no elder brothers can pass him or younger brothers can share with him. Imagine if Jesse`s elder brother give him his shoes, may be Jesse will wear those sneakers directly instead of complaining. This phenomenon highlight the financial problem and leave the hint that Jesse will be laughed by classmates in school.

Tuesday, April 19, 2011

Annotation

Mohd Harish


, Susan S. "Imitation in Infancy: The Development of Mimicry." Psychological Science (Wiley-Blackwell) 18.7 (2007): 593-599. Academic Search Complete. EBSCO. Web. 17 Apr. 2011.
Susan John, professor at Indiana University discusses the imitation in infants in this technical communication. Study on deferred imitation suggests that before Constituting an imitation, infants emulate the actions. Mother is the primary source of imitation. Infants imitate mouth opening, tongue protruding, pouting, sequential finger movements, and head turning. The most common response of young infants is tongue protruding to any interesting stimulus. The ability of imitating particular motor skill takes at least 2 years. Adult’s imitations of infant, acquire through the actions and words for infant’s production of the associated behavior. However, the imitation period is spontaneous with age. Particularly, at the age of 6 months, infants reflect interest in parent’s actions. Imitation was not the subject of research because researchers accepted it as a talented of inherited qualities.

This source would be helpful to analyze the visual implementation of my Primary source. In detail, in primary source’s focus was a baby on seaman seed bun, suckling it like breastfeeding. For 6 month old infant, imitation is the way to learn little about new world. So, this source describes, how infants in general learn from their parents, mostly for their mothers. In plain English, infant cannot perform suckling task in way baby did. There had to have incentive or imitation to get that image on ads. So, there are two possibilities, one imitation, second, before capturing that picture, they may put baby food on the bun so that baby could suckle. In imitation analysis, this source leads to great explanation.

Secondary Source Annotation

Secondary Source Annotation
I began a search for my secondary sources by using a basic Google search. I found that there is an even more enormous amount of analytical information about Dr. Seuss and The Cat in The Hat than I originally thought. While the position of every article varied based on personal interpretation, I did notice a particular recurring point of discussion-- the theory of "Id, Ego, and Super-Ego". This theory, developed by Sigmund Freud in the 1890's, states that there are there are three pieces, which he named the Id, Ego, and Super-Ego, that contribute to psychoanalytical thinking. The Ego represents oneself and the surface of one's personality. The Id represents the dark or immoral counterpart of personality. And the Super-Ego represents conscience or will to “do good”. According to many sources, all three ideas can be identified with in The Cat in The Hat. Intrigued by this concept, I was able to find my first secondary source, The Annotated Cat: Under the Hats of Seuss and His Cats by Philip Nel, a renowned American scholar of children's literature.
Through out this book, the author explains not only textual, but also visual symbolism with-in The Cat in the Hat. He decodes the genius of Dr. Seuss’ subliminal messages by dissecting fine details and explicitly stating these underlying messages. Nel’s supports his work by providing background information on Dr. Seuss himself. To some extent, this allows readers to understand why Dr. Seuss wrote what he did. Were there possible influences in his life that caused him to be concerned with politics? If so, then why did he choose children as the audience of such an advance message? How and why might children perceive The Cat in The Hat, what will they take away from it? These are questions for which Nel’s compilation does not offer an explanation. Also, Nel assures us that Dr. Seuss was indeed intentional with his complex intricate creations. So perhaps he intended the messages in The Cat in the Hat to only be fully understood by adults, and if so what statement his he therefore making about children and their ability to grasp complexities?
Other source will be helpful in answer these questions. I am going to review Children’s Literature Quarterly, which provides explanations for why illustrations in children’s literature are the way they are. I need to understand this because I still haven’t been able answer an original question of mine: why is the cat depicted in such an un-catlike way? Aside from this source, I will another Dr. Seuss book as a secondary source. I think by reviewing more of Dr. Seuss’ work I will be able to highlight recurring details. The more a certain thing is repeated, the more accurately it can be assumed that Seuss intended that particular aspect to be noticed. As use a 2nd Dr. Seuss book to analyze The Cat in the Hat, I will need to answer questions like are there similar abstract illustrations in both books? Do both books have representations of an “id, ego, and super-ego?” Can both books be interpreted as political commentary?
By using Children’s Literature Quarterly I will better understand, in terms of visuals representations, why Seuss created what he has. I will use the second Dr. Seuss book to support my conclusions and further analyze the details in The Cat in the Hat by highlighting comparisons between the two books. Lastly, using the knowledge of Philip Nel, and his annotation on The Cat in the Hat I will be able to integrate the ideas of a scholar into my source analysis.



Nel, Philip. The Annotated Cat: under the Hats of Seuss and His Cats. New York: Random House, 2007. Print.

Seuss, Dr. Green Eggs and Ham. New York: Random House, 2006. Print.

Annotation

Rodney, Walter. How Europe Underdeveloped Africa. 3rd ed. Washington, D.C: Howard University Press, 1981. 147-202. Print.

The book “How Europe Underdeveloped Africa” was written by Guyanese historian and politician Walter Rodney. The book tries to portray how Africa was exploited and underdeveloped by European colonial regimes. His wants you to understand how Africa was victim of the capitalist development of Europe during and after colonial times. Walter Rodney argues the effects of colonialism in Africa and how these lead to poor political and economic development in the 20th century. The book was written on 1972 and became a big influence on African history, times were black people were rising in the global community, also known as the “Black Power era”.

The assumptions made by Walter Rodney are that colonial Africa was a victim of the international capitalist economy. The exploitation of natural resources and human labor was one of the biggest contributions for the wealth of Europe in the 20th century. The end of colonialism greatly affected the economic and political development of Africa, leading the nation into civil wars, genocide, and poverty.



Additional paragraph (5-8 sentences) to your source annotation about how this source enhances your analysis of your primary source.

The book helps get a better understanding on how development and underdevelopment relate to each other, wealth is not created by its own, it is transferred. The book gives very concrete examples on how Africa have been victim of capitalism throughout time labor and resource explotation was the cause of The author gives concrete examples on how wealth was transferred from Africa to Europe.

2 potential sources to support my secondary source.
What kind of sources might be helpful to fill this gap? What type of evidence does this source rely on?

1. The Great African Scandal Documentary by Dr. Robert Beckford
2. How Europe Underdeveloped Africa by Walter Rodney

Write 2 or 3 sentences on how your sources might in conversation with each other.

The book “ How Europe underdeveloped Africa” helps understand the roots on how European capitalism was the cause of African poor development in the 20th century. The documentary “ The Great African Scandal ” gives more recent examples of how Africa struggles to develop in an international capitalist economy. How international institutions like the IMF and the World Bank are stopping the economic and political development in Africa. The documentary gives concrete examples on several African commodities are exploited for the benefit of multinational corporations. People live in minimal wage that barely provides for food, another example on how the world is keeping Africa undeveloped for the benefit of others.

Annotation

Catherine Mannarino

Amber Camus

English 110

April 18, 2011

Monica Kirkpatrick Johnson and Stefanie Mollborn. “Growing up Faster, Feeling Older: Hardship in Childhood and Adolescence” Social Psychology Quarterly Volume 72, No.1, 39-60. (2009): 1-23. American Sociological Association Web. April 18, 2011


In this online journal article written by Monica Kirkpatrick Johnson and Stefanie Mollborn age is reviewed and looked at, with given statistics to determine how hardships throughout childhood help adolescents mature to that level of adulthood. They propose that children and adolescents overcome their own personal difficulties to reach adulthood, rather than a set process of maturing. Johnson and Stefanie also point out that age cannot be a level of a maturity, and show examples of how one’s maturity does not always rely on your set age, but can rely on your lifelong challenges and experiences. The pitch, which the authors want us to believe, is that young adults, adolescents, and children’s maturity levels depend on the environment and culture that surrounds them. The compliant in this piece is the fact of adulthood being taken on too early in children due to their surroundings. The moment this piece is written in is in 2009, which is recent and thus up to date with the recent times and the realities of society. This article relies on the assumptions that maturity relies on environment and cultural aspects. The authors assume that if someone has a larger responsibility at a younger age they will be more mature and responsible as they grow into adolescence and even adulthood.

This source enhances the analysis of my primary source by supporting the ideas of a significant point in which adolescents and children mature into adulthood. This secondary source also contradicts my primary source my displaying how each person has an important moment in which this maturity level changes. The secondary source shows how environment and culture affects the maturity level in growing up, just as my primary source displays how in a certain culture, they celebrate maturing into adulthood. My secondary source compliments the idea, written in my primary source, that maybe children and young adults should overcome their own trials into maturity and not have a specific set time to mature. This secondary source supports the idea of children who are put in adult positions early on, having to work, or take care of their siblings while their parents work, that they may mature earlier on than their peers. Giving them this responsibility that an adult would normally do, makes them skip past childhood and jump into those adult roles.

More sources to look for, for the final paper would be a source that addresses a different cultural aspect of the passage of childhood into adulthood. Finding a completely different culture’s point of view would be able to contrast my primary source and bring forth other rituals of initiation into adulthood. Another source that I would be able to put into the final paper is a child’s perspective of adulthood and that want to be an adult. Seeing the opinion of a child on adulthood would help support the ideas of young adults wanting to join into that adulthood, and have the rights of an adult.

The two secondary sources, one which I have, and one which I am considering will in conversation be able to communicate around the ideas of my primary source. The secondary source about childhood and maturing through hardships would be able to be in conversation easily with a child’s opinion of adulthood and what it means to be an adult. These sources would be tied together through the steps of maturity, and a child’s perspective on it. Another possible secondary source that would be able to be tied into my current secondary source would be another culture’s view on maturity and how cultures view specific times that are necessary in maturing versus actual things that happen in one’s life to make them take that step towards adulthood.

Annotations

MLA citations:

Plowman, Lydia, Joanna McPake and Christine Stephen. “The Technologisation of Childhood? Young Children and Technology in the Home”. Psychology and Behavioral Sciences Collection. CHILDREN & SOCIETY VOLUME 24, (2010) pp. 63–74, Web. 18 Apr. 2011.

Overview, Pitch, Complaint, Moment:
Lydia Plowman and her colleague at University of Stirling in UK describe an 18-month empirical investigation of three- and four-year-old children’s uses of technology at home, including a survey of 346 families and 24 case studies. At the time a huge debate was going on about whether technology was hampering children’s development or assisting the learning process. The authors try to convince the reader that the negative influence of technology on children is not as serious as the media depicted. The authors are addressing concerns and anxiety of parents and society due to increasing illness like social isolation and obesity among children. Plowman et al also challenges some existing studies that point out the potential impediments that technology poses on children’s sociocultural and cognitive development, even threats on their wellbeing. Their research discovered that parenting style and level of involvement played critical roles in shaping children’s interaction with digital devices, as most parents agreed that their children should have a balanced time of devoting to physical, interactive activities and to inactive activities like engaging in video games. The study was conducted in 2005, when all the subjects of the study grew up with a variety of electronic devices around. The researchers’ finding is at odds with the popular assumption during this time that technology is responsible for poisoning the childhood; instead, the case studies suggest that children often are active rather than passive users of technology.

What's the author's assumption?
The article is based on the assumption that the media was exaggerating the severity of technological influence on childhood. The authors believe that the both sides of the heated debate about technology’s effect on children’s psychological and cognitive development need new evidences to support their claims. They conducted the research and construct their article based on the assumption, trying to shed new light into the conversation.

How it may enhance my argument in PSA:
The secondary source indicates that parents are actually playing an active role in intervening children’s relationship with technology. In the research that Plowman et al conducted, they found that most parents expected their children to engaging a reasonable time and energy into their interaction with digital devices. This is contradicting Dr. Morgenson’s argument that adults were absent as directive roles for children. Since Dr. Morgenson’s article was written in 1972, this research conducted in 2005 clearly disproved his pessimistic view of the influence of technology. Rather than leading the world into a “Minor Dark Age” and depriving human beings of their creativity, technology is actually becoming a regular routine of people’s lives. The family structure is not threatened by the technology; instead, technology provides family members with a variety of ways to interacting with each other, as the researchers noticed, adults and children are often using the technology at the same time, and adults qualify their roles as informed guiders for children.  Most adults, unlike Dr. Morgenson predicted, are responsible parents who attend to their children.

Two Additional Secondary Sources:
  1. Technology and creativity, whether technology hampers children and adults’ creativity (psychological source)
  2. Does intellectualization hampers creativity? (Psychological source)

How these two sources relate to each other?
As Dr. Morgenson mentioned in his speech, technology “kills beauty, mystery, and the innocence of children; it comes close to killing childhood”, and he defined creativity as one vital component of childhood. The first additional source will provide information about the relationship between technology and creativity; it helps us to determine whether Dr. Morgenson’s claim is accurate. The second additional source address the by-product of technology advance, which Dr. Morgenson assailed in his speech, accusing the intellectualization, or pre-maturation came in the way of children’s creativity. The secondary source may prove the authenticity of this claim, and thus serves as evidence for the primary source analysis. Overall, the two additional sources address different potential questions in the primary source; together they will enhance and support the final argument.

Nick Moore: Annotations

Works Cited:
Vernon, Philip E. "PSYCHOLOGICAL STUDIES OF CREATIVITY* - Vernon - 2006 – Journal of Child Psychology and Psychiatry." Wiley Online Library. 7 Dec. 2006. Web. 18 Apr. 2011.

This piece, written by Philip E. Vernon, conveys the difficulty of testing for creativity in both children and adults. Creativity tests can be very inaccurate and unreliable due to countless differing testing formats and scoring rubrics. The author voices his concern that our conventional ways of learning and teaching may be a factor in limiting creativity from an early age in life.
This article, being published in 1967, was written in concern to America and Europe’s ability to keep up in the technological race with the Soviet Union. We now know that the United States has kept up in the race for technology making a main point of the article irrelevant in current times.The purpose of the various and numerous tests given in the article were poorly explained to the reader. Given the time period the article was written and the prominence of these tests during that time period the author relies upon the assumption of the reader having basic knowledge of these tests.

Creativity may be affected just by the way we live our everyday lives. By conforming to repetitive and mundane tasks we are successfully limiting the amount of creativity we generate on a daily basis. Our schooling system, for example, discourages creativity and originality from an early age. We are taught to always rely on adults or superiors to give us the information we need to know and not to generate our own thoughts about the problem presented. This information relates to the boys’ ability to channel their creativity at an early age and not allow society’s repetitive tasks to stunt their creativity.

As a human being we are all capable of being creative and dreaming big from an early age and throughout adulthood. The sources I found all revolve around the central idea of the potential dreams and creativity have to affect one’s life and possibly many other lives.

Annotation and Sources

Potosky, Denise, and Philip Bobko. "A Model for Predicting Computer Experience from Attitudes Towards Computers." Journal of Business and Psychology 15.3 (2001): 391-404 . JSTOR. Web. 18 Apr. 2011. .


Annotation:

The article titled A Model for Predicting Computer Experience from Attitudes Towards Computers by Denise Potosky and Philip Bobko is an in depth analysis on peoples use of computers from a psychological stand point. The article is about how people develop miss conceptions of computer usage. And those misconceptions can detour people away from gaining computer knowledge. The author also focuses on locus of control. A social psychology term meaning that if you have high level of locus control you believe you control your own fait and a low level means it comes from outside events. This directly correlates to computers and people because people may stay away from computers if they have low locus control just because they have never been exposed to them. The author questions where do the attitudes come from and can they be used to predict varying levels of computer experience. The article was written in 2001 and was done here in the United States at the University of Pennsylvania.
The assumptions that the article relies upon are: Does computer usage and knowledge depend on your locus of control. Another assumption: Is there is a direct relationship between people’s beliefs of computers and their attitudes towards computers.

Article and Source:

The commercial done by Microsoft is used to give people confidence in using a computer. Microsoft’s uses their commercial to appeal to people who are not comfortable with technology. They do this by having a little girl effortlessly use their operating system. The article A Model for Predicting Computer Experience from Attitudes Towards Computers by Denise Potosky and Philip Bobko studies the reasons why some people shy away from computers and their misconception about them. This article works with the commercial because it allows the analysis of why there are people not using computers in the age of high technology. And also why people think technology is harder than it is, hence why Microsoft is trying to display an easy operating system. And these explanations come from an interesting social psychological stand point.

Other Sources:

-Marketing Strategies in Commercials and Advertising
-Stereotypes in Technology: Who uses it, who uses it that you wouldn’t expect to use it

Interaction:

Microsoft uses this commercial to show how easy their operating system is. They market this idea by having a cute little girl effortlessly and comfortably use a computer. They do this because Microsoft has the conception that people deter away from computers because their difficult to operate. The article chosen explains why people deter away from computers from a social psychological stand point.

Annotation -- Hassan Abdullahi

Annotations Hassan Abdullahi
Citation:
Donghung Chung, et al. "Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials." Journal of Broadcasting & Electronic Media 52.2 (2008): 231-246. Academic Search Complete. EBSCO. Web. 18 Apr. 2011.

The authors of this article are Ron Warren, Robert H. Wicks, Jan Leblanc Wicks, Ingatius Fosu, and Donghung Chung. The article is making a comparison using quantities of Food and Beverage advertisements on US television between children and the general audience. The article talks about how even though major networks have announced marketing polices designed to combat childhood obesity, unhealthy foods are the most frequently advertised. I believe the authors are trying to uncover the truths behind the announcements made, and they give numbers to how advertisements linked to unhealthy foods are found to target children more than the general audience.
The article relies on the assumptions that the foods being advertised are unhealthy, meaning they have low nutritional value, and that the advertisements targeting children are in fact targeting only children.
Part 2: STEP 1
This secondary source will help my analysis of the advertisement because it researches the method in which fast food companies advertise their products to the audience. The secondary source also adds another important side to the topic, which is childhood obesity. However, the focus of my primary source analysis is the way McDonalds is selling their product, and this source is mainly about how childhood obesity is related to advertisements. I do not want to expand into this region (childhood obesity), but this source does offer insightful information.
Although it may not specifically answer some of the questions I had regarding the specific images portrayed by the advertisement, I feel that this source could be integral to the paper. It provides base, methods of advertisements by fast food companies, in which I can create a strong link to how this specific advertisement portrays its product.
Brainstorm Additional Sources: STEP 2
1. Paper, video, etc. on the relationship emotionally with parents and children to help relate the advertisement audience with the topic (childhood). I guess this source relies on observations.
2. A source that explains the methods of advertising products to children in depth (I think this was the main purpose of my analysis). This source also relies on observations and human behavior.
PART 3: The sources probably won’t conflict with one another because they derive from my base (probable) source about the relationship with children and parents. If anything, they will support each other because this analysis is based on psychology. My question on the tactics of advertisements will be answer by my first source, and my second source will probably support some of the claims I made (I didn’t have a research question that asked about the child/parent relationship).

Garritt Conkle - Annotation

Citation:
Cho, Hyunyi, and Franklin J. Boster. "First and Third Person Perceptions on Anti-Drug Ads Among Adolescents." Communication Research 35.2 (2008): 169-189. Academic Search Complete. EBSCO. Web. 18 Apr. 2011.

This is an article authored by Hyunyi Cho and Franklin J. Boster for a study that examined the effectiveness of anti-drug ads among adolescents. The study focused on the third person effect, which states that a person expects a message in the mass media to be more effective on others than on self, and how it relates the effectiveness of anti-drug ads. The article focuses on the effect of anti-drug ads because their effectiveness in persuading youth to stay away from drugs is often debated and called into question. Especially since the beginning of the War on Drugs, much effort has been made to keep adolescents from experimenting with and using drugs. The article suggests that positively perceived drug ads are more effective at dissuading drug use than those that are perceived negatively.

Being that this article accompanies a study, and was published in an academic journal, few assumptions are made. The authors did a good job at highlighting any assumptions as potential explanations rather than implying that they were actual explanations. They even go as far as to explain the limitations of their study.

This source is a good supplement to my analysis because it examines the effectiveness of anti-drug ads, a question that is often asked when on the topic of such ads. It is a well written article and has a lot of accompanying evidence, and is well cited throughout. It will allow me to have conversations on the topic because there is empirical evidence to support the claims made in the article. I’ll be able to explore in depth the different aspects of what makes an ad effective in deterring youth from trying drugs, as well as providing potential explanations for this.

http://web.ebscohost.com/ehost/detail?vid=5&hid=12&sid=1f1d003e-b2f6-4e0d-986b-ba0b84d1c9a3%40sessionmgr14&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=35506237

The conversations my sources may have will probably revolve around whether the depictions in the video are effective at deterring substance use in children. The video may show something that the essay explains as effective or ineffective and the “Why?” can be discussed more thoroughly.

Final Annotations By: Adam Heffelfinger

Secondary Source Annotations

Source 1 MLA Citation:
Bolls, Paul, Chien-fei Chen, and Wayne Popeski. “Sex and Violence Makes Me Yawn: Autonomic Desensitization to Music Videos.”(2003): 1-4. Communication and Mass Media Complete. Web. 17 Apr. 2011.

Source 2 MLA Citation:
“Lupe Fiasco Lyrics – Little Weapon.” azlyrics.com.azlyrics.com, n.d. Web. 17 Apr. 2011.


Summary Source 1:
This article discusses the vast growth of the music industry through music videos and even the lyrics themselves. The authors make the claim that the more people view violent or sexual material, the less they are bothered by it, and sometimes they can even block it out to the point that they don't notice it was even part of the video. They believe that the video had zero sexual or violent content because they are so desensitized to it that less and less seems offensive. The authors also assert that certain genres, including rap, are more likely to contain violence and sexual content than others.
Paul Bolls, the apparent leader of this article was the director of the Laboratory for the Study of Communication, Emotion and Cognition at Washington State University in Pullman. He has been published in many fields of study, but in particular: Electronic Media. To look at this text you must assume that a child is not in total control of themselves, and that as the accessibility of media increases, so does the children's desire to view it. You must also believe that you can be desensitized to things by viewing them repeatedly.


Summary Source 2:

The lyrics to this song are about three different children, one presumably middle class child, presumably lower class child, and one child from a foreign country, maybe somewhere in Africa or the middle east. Lupe raps about the Foreign child, and his life living as a soldier since he was 6 or 7, and the other two have been trained my sources of media to use violence as their way of dealing with problems. He also raps about the middle class children. One sneaks his dad's gun into school and to shoot the bully that has been bugging him, and the other buys a gun with money he made doing chores and robs a candy store. Later on in the song he talks about how there are a lot of violent games and media that teach kids to be violent, and desensitizes them to seeing death. Lupe seems to be using this song to warn of the dangers of media and the potential for your children to pick up bad things from it, and tries to create the awareness in an attempt to stop it.
Lupe Fiasco is a hip hop artist who is known for bringing to light the issues plaguing the lower class community, and writing songs that might encourage and inspire them not to fall into the “norms” of their area, but rather get away from them and live their life in a good way. As a rap artist, I believe that he is a good person to use lyrics from to develop my analysis of Eminem's “Like Toy Soldiers” Music Video. The lyrics require you to assume the belief that video games and media can cause kids to become more violent. You must also assume the view that no other things could impact a child's decision of how to react to a given situation other than the media's portrayal of violence as acceptable.





Additional paragraph

The little weapon lyrics benefit my primary source by showing that Eminem isn’t the only rapper concerned with how easily children use violence now. Lupe raps about kids, presumably from the U.S., and how they are starting to use violence as a way to solve problems more readily. Even the song’s title; Little Weapon, leads the reader/listener to think of very young people using weapons or even being the weapon/soldiers. Kids, due to current media (in Lupe’s case it was video games, and in Eminem’s video it was music videos) are becoming overly desensitized to killing and violence. Lupe ties in how some kids in foreign countries are forced to be soldiers at 6 or 7 years old, and our media is somewhat causing the same thing.

2 Additional Sources

- Interview with Eminem about his song and who it is about.
- Study about rap songs and videos, and who their target audience is.

Sources in conversation with each other

One source is a scholarly article that talks about desensitization, and the other is rap song by another artist named, Lupe Fiasco. Lupe’s song shows that Eminem is not alone in his views about today’s youth, but rather that it is a very prevalent problem and it needs to be brought to light. The Scholarly article ties everything together by showing that rap music in general tends to have more violent and sexually explicit undertones than many other genres, and that over stimulation by these forms of media is causing a general desensitization of viewers.

Annotation

Direnfeld, Gary. "Domestic Violence Effects on Children." Divorce Advice, Laws, and
Information from WomansDivorce. 2001. Web. 17 Apr. 2011.
This website talks about the effect that child abuse and witnessing abuse have on children later on in life. The author of this website is Gary Direnfeld MSW, RSW a child behavior expert, a social worker and author. The pitch of this article is to inform readers the effects violence has on children so that we can deal with it in the correct way before it alters the child’s development. The complaint of this article is the manifestation of the exposure to abuse later on. The article was written in the 2000's a time when technology and TV is have a big impact on children, and children are now more easily exposed to violence every day. The assumption of this article is that abusers experienced forms of abuse or witnessed abuse sometime in their life, which made them abusive. This source enhances my analysis of my primary source because it proves the point of the video.
Step 1: This point would be that parents do have a high influence on their child’s behavior. This source also proves the importance of the last scene of the commercial that shows domestic violence. This source say’s if a child witnesses domestic violence the child is more likely to carry this action out later on in their own lives. Another way this source enhances my analysis is it makes my analysis more believable because I can substantiate my claims.

This text explains the mission and the target audience of the NAPCAN organization. The author of this text was unidentified, but it was created by the NAPCAN organization. The pitch of this text is to inform parents about child abuse so that adults can help prevent it. The complaint of this text is that 300,000 children in Australia were abused verbally, physically and emotionally. Child abuse is the largest social issue in Australia today and NAPCAN is working to protect all of Australia's children. The assumption is that parents aren't well informed enough about child abuse, so hopefully this information will help lower the numbers of children being abused in Australia
Step 2: Additional sources could be:
http://www.aafp.org/afp/2002/1201/p2052.html
Step 3: My source from NAPCAN helps my source about how domestic violence affects children because it shows why NAPCAN is targeting parents in particular. Children who witness violence or bad behavior tend to repeat this behavior, especially when their parents are the one doing these actions.

Annotated Bibliography

Annotated Bibliography

Rich, Beach. "Representations of Different Age Groups or Occupations." CI5472 Teaching Film, Television, and Media. N.p., n.d. Web. 18 Apr 2011. .

The author of this web page focused on all the ways children are used in the media. He states at one point how 70% of children in commercials are used to advertise positive things. One of the things I like about it is it kind of help me to understand why kids are so effective in media. I definitely feel I can relate this source to Hard Knock Life. This article not only gives overall statistics pertaining to children in the media, it also does a good job of breaking things down by race and gender. The article does rely on the assumption that you are aware of children in the media. It also relies on that you can recall having seen those representations.

In Jay-Z’s music video Hard Knock Life, Jay-Z shows children throughout the video as he raps about life in the hood. This source is going to be the most useful to me when I talk about what a child in the media means. My secondary source talks a lot about the different ethnic groups of children that are displayed on TV and in Magazines. So off of that I can go into what is significant about him using solely black children in his video. And not only the significance of the race he uses but the significance of the way he uses them.

Other Sources:
Annie
Annie’s Audience

Interaction:
Jay-Z claims in the song that “it’s the hard knock life” for people living in impoverished neighborhoods and he uses the kids to do so. My secondary source goes into how often children are used and what groups of children are used

New York Times Article on Child Advertising

Annotation

My first annotation is an article from The New York Times newspaper titled A Fine Line When Ads and Children Mix. The article discusses the continued bombardment of advertising children through magazines, TV ads and fast food restaurants. The article continues to explain government programs that restrict marketers from advertising to children. Several quotes are used from marketers and governments agents throughout the whole article; like this quote from Alyson Dias, director for marketing communications at Duncan Enterprise, who explains the government’s current restrictions “We don’t want to deceive anyone.” “They’re just asking for more clarity and more disclosure than ever before, and if that’s what’s needed to advertise to the tween and under-13 crowd, then that’s fine — we’ll do it.” The article later presents alternate arguments connected with the articles subject of children advertising. The article ends by stating with a quote that “The cow’s out of the barn.” for advertising companies.

The pitch is that the article wants you to believe that marketers are advertising to children to deceive them into buying their products without them knowing any better. With many quotes to support this pitch it’s easy to be convinced. The moment the article takes place and focus on is the present. The complaint is that marketers are not controlling what are exposed to children and that the companies will find different ways to reach children despite the government’s involvement. Some assumptions the article makes is that all children read the magazines they include in the article and that all children have access to a TV. Although studies should children today watch more TV that past generations it still doesn’t justice this assumption. And the assumption that children pay attention to the ads in magazines is also misleading to the readers.
This annotation supports my primary source by giving raw evidence to support my claims. In the article are quotes from well known marketers and government agents to support my analytical claims thus making them claims and not opinions. The quotes from the article can also be directly inserted into my paper to instantly give me credit to my clams. The quotes I use can be researched giving them even more creditability. Also, since the article is from a newspaper and the press is sworn to report the truth, hopefully, can make it an even better source.

Cited Information

Clifford, Stephanie. “A Fine Line When Ads and Children Mix.”NyTimes. The New York Times. 14 February 2010. Web. 17 April 2011.
Link: http://www.nytimes.com/2010/02/15/business/media/15kids.html?pagewanted=1&_r=1

Annotated Bibliography

“Lupe Fiasco – He Say She Say” Online Posting.
Youtube, 18 July 2009. Web. 2 April 2011


Carlson, Marcia J. “Family Structure, Father Involvement,
and Adolescent Behavioral Outcomes” Journal of Marriage and Family
Vol 68.1 (2006): 137-154. EBSCO Host. Web. 18 April 2011


This article was written by Maria J. Carlson. As the title suggests, it is about the structure of families, father involvement and the outcome it has on children’s behavior. The author wants us to believe that lack of the biological father has more adverse effects on a child than living with the biological father. The author states living with the biological father is more beneficial. The argument is that there is no difference between the adverse effects of boys and girls. The article is derived from information taken in 1979 based on a National Longitude Survey of Youth. The article assumes that family structure hasn’t changed much since 1979 and doesn’t take into account many other affects.

Lupe’s lyrics in “He Say She Say” tell a story of a family without the biological father’s interaction. The child’s behaved as a deviant because of this lack of interaction. Though I fully believed that a child was less likely to succeed, I now feel that the child is more likely to act adversely, whether it is for the negative or the positive. It is possible for the child to use the lack of the biological father as a drive to succeed and never behave that way. Of course this all depends on the child’s role models and the people around the child. Overall, Lupe’s story does not have to be the case most of the time, though it usually is more likely. There is a wide range of affects the lack of the biological father can have as opposed to those with their biological father in their life, meaning it’s harder to predict the outcome.


Other Sources:
• Criminals of violent crimes’ family life
• Family statistics
• Case studies

Interaction:
Lupe’s lyrics claim that lack of the father makes the child fail, but Maria’s work states that the effects are adverse, meaning the child has a wider range of results from the lack of their father. Lupe’s story is only one small facet of what could possibly happen in the life of the child.

Wednesday, April 13, 2011

Thursday, April 7, 2011

Primary Source - Lost Dreams



This is an anti-drug advertisement that was shown in Australia. The video cycles through four short clips of different twenty-somethings in bad situations. Each clip is accompanied by the voice-over of "them as a child" talking about what they want to be when they grow up. The situation that each person is shown in is intended to reflect the path that drug use will eventually lead you down, and the dreams and aspirations you give up when you take drugs.

Tuesday, April 5, 2011

Elian Gonzalez and Child Obesity

Shown above is a photo of Elian Gonzalez being taken away from his family by force, to go back to Cuba. This photo was blasted all over the media in early 2000. Depicted here was U.S forces sent to remove Elian from his relative's home in Florida, to escort him back to his father in Cuba. As you can see this shows young Elian terrified in the arms of his family, because he is being ripped out of that house with guns pointed at him. This event was politically driven from the start when his mother took Elian on a raft from Cuba headed for America for a better life.
This is an ad to help raise awareness about childhood obesity and all of the effects of it. Fear is meant to be instilled in the parent viewing this ad. The child in the ad is standing on a scale and is clearly obese. The ad states that; type 2 diabetes, Heart disease, Stroke, Cancer, Sleep apnea and Depression are all things that childhood obesity can lead to. With childhood obesity and type 2 diabetes on the rise in America, parents all over are looking for ways to prevent it.

Sunday, April 3, 2011

Child Abuse

This advertisement against domestic violence shows a small child hiding his face behind a picture of what it looks to be a representation of violence between his parents. The ad slogan says " If there is domestic violence, the kids get the picture", this is a message to help parents understand that domestic violence can affect the childhood of your son. It is normal for children to feel scared to share how they feel, many times they illustrate their thoughts through drawings. Children who witness domestic violence show significantly higher rates on all measures of childhood distress including behavioral and physical health problems such as depression, anxiety and peer violence. The advertisement also says " Domestic violence, it is your business" which is a message for parents to be aware and take responsibility for the environment they create around their children. Domestic violence is a form of child abuse and can create a negative impact on any kid´s future.

Child with Vulture


This is a Pulitzer price winner photo of Sudanese child taken in 1993 by South African photographer Kevin Carter. The picture shows a starving child collapsed on the ground, struggling to get to a food center during a famine in Sudan. In the background, a vulture stalks the weak child patiently. This heart-breaking photo represents the harsh conditions children live in Sudan, a country known for its corruption and violence against their citizens. Vultures are usually seen scavenging on carcasses of dead animals on Africa. The stocking vulture standing behind portraits how the living conditions in Sudan can lead to an unusual scene were a child could become a potential pray for a hungry bird. Violence from the militia has left thousands of orphan children without attention and care. Political instability was the main consequence for famine and death to millions of people who live in the area. This photo became a big controversy once it was published by the New York Times, it help the international community be aware of the living conditions in Sudan, it also helped pressured NGO´s and the UN to take action on it. The pressure of not knowing the fate of this little girl made Kevin Carter commit suicide three months after receiving the Pulitzer award.

Primary Source - Children and the Military

This is a photo from Children's Day in Thailand back in 2007. In the photo we see an older military man sitting behind a smiling camo-clad boy next to a machine gun. To me, this is a good depiction of the movement to instill a sense of patriotism and a pro-military mindset into the mind's of the youth. Children are too young to know the real horrors of battle and the wars that are often fought, not for freedom, but in order to secure a state's interests. Even so, it's movements like these that are at least partly responsible for many young boys growing up wanting to be soldiers.

Primary Source - Childhood Obesity

This is a photo used in an article about childhood obesity and the health risks associated with it. The boy featured in the picture is an overweight young adult. Assuming that this was staged, the photographer included elements that we all now associate with unhealthy weight gain. The boy is eating from a bag of potato chips, and there is another bag of snack food on the table next to him. He is also drinking soda and watching television. The photo's depiction is not far off from how a lot of children spend their leisure time in today's society.

The Teacher Says:


The Teacher Says: "when you want candy always be sure to ask for CORONA" is an advertisement for Corona candy. The advertisement depicts a classroom full of kids with a female teacher. The text on the chalkboard reads what type of candy they like the best and why. The text "The Teacher Says: " is in bold which shows emphasis. The emphasis on this particular phrase makes me feel like there could be more to this ad. Including the teacher also makes it seem as if the advertisement is trying to appeal to school children.

"Children see, Children Do"

This picture is a still image from a video launched by NAPCAN, Australia's National Association for the Prevention of Child abuse and Neglect. In this image you see a grown man and a younger boy. Their fist are pulled back as if they are getting ready to hit someone or something. Based of the title of this video this image is obviously trying to depict that the young boy is copying off of the older man. If you were to just see this photo you may not easily connect it with the prevention of child abuse because the child doesn't seem to be in any particular danger, but showing this angry representation of a child may make the viewer concerned for and curious about the child.

Primary sources-- child abuse pic


In this picture, you can see a young girl sitting on the floor with the shadow of an open hand on the wall above. From the looks of the position she is in, she seems to be in fear and hiding from something (probably the person whose hand is making a shadow. The innocence of the young girl brings up the question, why does she look scared? The ad is about child abuse, but from the picture, it can be tricky to tell. If you already know that an open hand signifies some sort of way to abuse a child, than it is easy to tell. This ad makes you feel for the young girl, even if you don’t know what the situation is.

Primary sources-- 1999 mcdonalds ad

In this commercial ad created by McDonald’s, they are advertising their new kids meal to parents. The ad has the focus question of “ what do kids want to be when they grow up?” Then the ad throws out some different types of professions that possibly interest kids. The ad shows some kids having fun playing outside, and having an overall good time. The purpose of the ad is to advertise their new toy products included in their kids meal that are related to some desirable careers. But since it is nearly impossible to give these kids their desired job in the future, it explains to the parents that kids can still have fun being kids by playing with toys related to their dream jobs for now. This ad does not even advertise any food in the kid’s meal, and the goal of the ad is to show parents that McDonald’s cares about your children’s dreams, and their kids meal provides a way for your children to enjoy being kids.

http://www.youtube.com/watch?v=W45zp-MnOxY

PSA2 of Evian Babies Commercial

Evian, an industrial purified water distributor, recently caught a lot of attention for their “Roller- babies advertisements.”

One advertisement features a group of babies roller skating around a park. The faces of real babies are taken and placed on what seems to be computer generated bodies. Through these special effects, the babies are animated as they do tricks and dances around the park. The opening frame on the commercial reads “Let’s observe the effect of Evian on your body.” From there a few babies enter the screen and begin break dancing. More and more babies enter the screen as they continue to perform a choreographed dance. All the babies are wearing white onesies and roller skates. The commercial is about a minute long and during this short time frame you see the babies doing very “adult-like” things. The group of babies is very diverse as well. There are Caucasian, African-American, Asian, and other ethnicities represented in this commercial. They are all intermingling and clearly having a good time. They are laughing, playing and dancing, when about half way through the commercial the music pauses and a pink frame appears. The sound of dripping water can be heard while the frame reads “Naturally pure and mineral-balanced water supports your body’s youth.” The babies then come back on screen and beginning dancing again. They skate around bottles of Evian water and about ten seconds later, the commercial cuts to a verbal frame again. This time the frame is white, and reads “Evian. Live young.” This frame explicitly state the implicit message of the entire advertisement— drink Evian water, maintain your youth. This whimsical commercial is appealing not only because there are so many adorable babies in it, but because “staying young” is massively important in today’s culture.

http://www.youtube.com/watch?v=XQcVllWpwGs

PSA2 of Evian Babies Commercial

Evian, an industrial purified water distributor, recently caught a lot of attention for their “Roller- babies advertisements.”

One advertisement features a group of babies roller skating around a park. The faces of real babies are taken and placed on what seems to be computer generated bodies. Through these special effects, the babies are animated as they do tricks and dances around the park. The opening frame on the commercial reads “Let’s observe the effect of Evian on your body.” From there a few babies enter the screen and begin break dancing. More and more babies enter the screen as they continue to perform a choreographed dance. All the babies are wearing white onesies and roller skates. The commercial is about a minute long and during this short time frame you see the babies doing very “adult-like” things. The group of babies is very diverse as well. There are Caucasian, African-American, Asian, and other ethnicities represented in this commercial. They are all intermingling and clearly having a good time. They are laughing, playing and dancing, when about half way through the commercial the music pauses and a pink frame appears. The sound of dripping water can be heard while the frame reads “Naturally pure and mineral-balanced water supports your body’s youth.” The babies then come back on screen and beginning dancing again. They skate around bottles of Evian water and about ten seconds later, the commercial cuts to a verbal frame again. This time the frame is white, and reads “Evian. Live young.” This frame explicitly state the implicit message of the entire advertisement— drink Evian water, maintain your youth. This whimsical commercial is appealing not only because there are so many adorable babies in it, but because “staying young” is massively important in today’s culture.

http://www.youtube.com/watch?v=XQcVllWpwGs

PSA 1 of Cat in the Hat

The whimsical book “Cat in The Hat,” is one of the most beloved childrens' books of all time. Written by Dr. Suess in the mid 1950’s, this book has been valued for its comic and playful nature for years. In short, the story is about two children wallowing bordem as they are stuck in-side on a rainy day. Then in walks “Cat-in-the-hat,” and chaos ensues.

From the cover of this book, one can assume that is a childrens' book. It is illustraited with bright colors and fun graphics. The blue background creates a “happy” tone immeditely when you look at the book. Huge, bold, white, font state the title along the right side of the front cover. All of the words are simple, and short, allowing children, the main audience, to understand it easily. Along the right side of the book, stands a black and white cat. Based on the books title, one can assume this creature is a cat. However, he is bipedal and lack any actual “cat-like” features. He looks a bit mischievous as well. With his eyebrows raised and a slight smile, the cat looks like he may have something to say. Furthermore, he has his hands crossed along his chest with his finger tips touching. This further adds to peculiarness. Atop his head is a large candy striped hat, complimented by a matching bow tie around his neck. The red coloring of these accessories contrasts the blue background and draws immediate attention to the cat. Lastly, along the bottom of the book, the words “by Dr. Suess” is written indicating the author to readers. Dr. Suess is famous for his comical and very repetious books. Therefore, just from reading the author’s name, one can gain an almost automatic feel for the book and its contents.


This is a photograph by Kim Anderson called "Together Forever." It is odd in the sense that the two people getting married in the photograph are children, and their car is a small toy car. The viewer of this photograph gets a feel that these children are sweet and innocent. And also that this is romantic, because of the black & white hues, and also the subtle coloring of the more material aspects of romance - a honeymoon car, flowers, a bow tie and dress which indicate that they are dressed up for each other. This is a good portrayal of how we all want our children to grow up and be happy and in love some day. Also, it could be considered a portrayal of a dream we all had with our first loves. Love knows no age, and is shown in this picture well.

TMNT anti-pot commercial

http://www.youtube.com/watch?v=s2kKjpNWHks&feature=player_embedded

This is an anti-pot ad from the 90's. In it, there is a group of young students in a classroom, watching a video of a boy who is pressured to try pot. The commercial uses children who look excited about not using pot, and the Teenage Mutant Ninja Turtles (a popular cartoon at the time) to show the audience how to say no to pot. At the time the ad was made, the Teenage Mutant Ninja Turtles were one of the most popular children's shows. A good ad campaign is to show children that drugs are not cool by getting their icons to tell them. This ad is a good representation of how parents want their children to feel about drugs, and other things that can harm their children. It also shows that parents have an idea that their kids will have fun doing the right thing!

This is a promotional add for UNICEF. This picture shows a child pointing a gun to their head, and the caption reads "Bad water kills more children than war." One can conclude that because this is a promotional ad for UNICEF, the child in the picture must be from a third world country where the water supply is very poor. When you look at this ad, it is designed to make you sympathize. Sadly when people think of children in third world countries needing clean water, they tend to brush off the issue and see it as something that doesn't pertain to/benefit them. However, when someone looks at a picture of a child with a gun pointed to their own head, they sympathize immediately and want to figure out what this ad is about. This ad play's off the notion that bad water kills more children than war, and their connection between the two is a gun. Note that in war people kill each other with guns, not themselves, but since water is the enemy and humans need water to survive (whether it be contaminated or not), the children will need to drink contaminated water to survive, therefore killing themselves.