This ad is an advertisement for non-smoking. The target of the ad is children and people who are subjects to second hand smoking. In the center of the poster is little boys face with short blond hair. He is crying and seems that he is in pain. Around the child’s is smoke that is in the shape of a plastic bag, to give the affect of suffocating. The smoke is surrounding the entire face. At the bottom of the image the company puts the slogan that says, “smoking isn’t just suicide. It’s murder.” This means that smoking doesn’t only affect and hurt the smoker, but also everyone around them such as their children. The entire background of the ad is pitch black. In the bottom center of the poster it says CONAC with the company symbol, and the Children Corporation Against Cancer next to that. In the bottom right corner in a white background is the web site theCHIVE.com.
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